Advertising Sets Double Standard for the Male Gender

When policing perpetuate sterotypes it makes the point or issue come across very strong to the audience. As with the Milwaukees Best Light commercial, a group of men overpower a single metrosexual man with a can of beer, does this really change the perception of the definition of a "real man"? Maybe not, but if you continue to witness these types of behaviors, then you may be easily pursaded to start believing what you see.

Policing can occur when women want to play a male dominate sport, people that are for global warming, people that are involved with PET.

The pros of this type of policing is that these groups come together with the same beliefs, they are all speaking one voice and they are very determined.

The cons of this is that at some point the audience is going to get tired of seeing the same thing over and over and nothing has been accomplished and then they will start to tone out the message that the group is trying to get across.

Whenever you watch a commercial that involves a man or a women and they are placed into a certain sterotype, do you really sit and critique the commercial or are you more concerned about the product they are endorsing.

Will this type of sterotyping ever go away for men and women, the answer is no. People have been taught to relate to different genders in certain ways.

In closing, one other commercial that comes to mind when speaking of gender policing and sterotypes is the Geico Caveman commercials.